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Recent Public Relations insights:
Haggertys & Co provides public relations services to Canadian and UK markets
What are the top 3 problems construction and skilled trades businesses in Canada have with their public relations and sales and marketing?
Limited Resources: Many businesses, especially small and medium-sized enterprises (SMEs), struggle with limited resources dedicated to public relations. They may lack the budget, personnel, or expertise needed to develop and execute comprehensive PR strategies effectively.
Negative Public Perception: Businesses may face challenges related to negative public perception, whether due to past incidents, controversies, or misinformation. Overcoming negative publicity and rebuilding trust with stakeholders can be a daunting task without the right PR approach.
Lack of Strategic Approach: Some businesses engage in sporadic or reactive PR efforts without a cohesive, strategic approach. This can result in ineffective messaging, inconsistent branding, and missed opportunities to engage with target audiences and enhance brand reputation.
Why Choose Haggertys & Co for Public Relations?
Strategic Communication: Haggertys & Co specializes in crafting tailored public relations strategies that align with clients' business objectives, target audiences, and brand identity, ensuring impactful and effective communication.
Media Relations Expertise: Our team has extensive experience in building and nurturing relationships with journalists, editors, and media outlets across various industries, enabling us to secure favorable media coverage and enhance clients' brand visibility.
Crisis Management: Haggertys & Co excels in managing crisis situations and mitigating reputational risks through proactive planning, rapid response strategies, and effective communication strategies, safeguarding clients' brand reputation and credibility.
Thought Leadership Positioning: We help clients establish themselves as industry leaders and subject matter experts through thought leadership initiatives, including media interviews, bylined articles, speaking engagements, and participation in industry forums and events.
Content Creation and Distribution: Our team develops compelling and engaging content, including press releases, articles, blog posts, and social media posts, and leverages a mix of traditional and digital channels to amplify clients' messages and reach target audiences effectively.
Measurable Results: Haggertys & Co employs data-driven PR measurement and analytics tools to track and evaluate the impact of PR campaigns, enabling clients to quantify their return on investment (ROI) and make informed decisions for future communications strategies.
By the numbers:
Improved Brand Visibility and Awareness: According to a study by Nielsen, public relations activities such as media coverage, social media engagement, and influencer partnerships can increase brand visibility by up to 80%. Increased visibility enhances brand recognition and awareness among target audiences, leading to greater consumer engagement, loyalty, and ultimately, higher sales and revenue.
Positive Brand Reputation: A strong and positive brand reputation is crucial for attracting and retaining customers. Research by Weber Shandwick indicates that companies with a strong reputation outperform competitors by up to 50% in sales and revenue growth. Public relations strategies focused on reputation management, crisis communication, and thought leadership can help build and maintain a positive brand image, fostering trust and credibility among stakeholders and driving business growth.
Customer Acquisition and Retention: Effective public relations campaigns can directly impact customer acquisition and retention rates. According to a survey by the Public Relations Society of America (PRSA), 83% of consumers are more likely to purchase products or services from companies with a strong public relations presence. By leveraging media coverage, influencer endorsements, and strategic storytelling, public relations efforts can attract new customers, encourage repeat purchases, and strengthen brand loyalty, leading to increased sales and profitability.
Competitive Advantage: Public relations can provide companies with a competitive edge in crowded marketplaces. Research by Edelman shows that 63% of consumers prefer to buy products and services from companies they perceive as ethical, transparent, and socially responsible. Public relations initiatives focused on corporate social responsibility, community engagement, and sustainability can differentiate companies from competitors, enhance brand reputation, and attract socially conscious consumers, resulting in increased market share and profitability.
Crisis Prevention and Management: Proactive public relations strategies can help companies identify and address potential crises before they escalate, minimizing damage to reputation and financial performance. According to a study by PwC, effective crisis communication and reputation management can reduce the financial impact of crises by up to 50%. By implementing crisis preparedness plans, media monitoring systems, and rapid response protocols, companies can mitigate reputational risks, maintain stakeholder trust, and safeguard long-term profitability.
Our solutions:
Public Relations Solutions for Construction, Manufacturing, and Skilled Trades Businesses:
Brand Reputation Management: We help construction, manufacturing, and skilled trades businesses manage and enhance their brand reputation through strategic communication strategies. This includes monitoring online mentions, addressing customer feedback, and showcasing positive projects and achievements.
Media Relations: Our team cultivates relationships with relevant industry journalists, bloggers, and influencers to secure media coverage for construction, manufacturing, and skilled trades businesses. We pitch newsworthy stories, coordinate interviews, and distribute press releases to increase brand visibility and credibility.
Crisis Communication: In the event of a crisis or negative publicity, we provide crisis communication support to construction, manufacturing, and skilled trades businesses. This includes developing crisis communication plans, crafting timely responses, and managing media inquiries to mitigate reputational damage and restore trust.
Content Creation: We produce engaging and informative content, including blog posts, articles, case studies, and whitepapers, to showcase the expertise and capabilities of construction, manufacturing, and skilled trades businesses. This content helps attract and engage target audiences while establishing thought leadership in the industry.
Social Media Management: Our team manages social media accounts for construction, manufacturing, and skilled trades businesses, creating compelling content, engaging with followers, and monitoring industry conversations. We leverage social media platforms to increase brand awareness, drive website traffic, and foster community engagement.
Industry Events and Sponsorships: We assist construction, manufacturing, and skilled trades businesses in identifying relevant industry events, conferences, and trade shows to participate in or sponsor. By strategically participating in industry events, businesses can showcase their expertise, network with key stakeholders, and generate leads.
Award Submissions: We identify and submit construction, manufacturing, and skilled trades businesses for industry awards and recognitions. Winning awards not only validates the company's achievements but also boosts credibility and differentiates it from competitors.
Employee Communications: We help construction, manufacturing, and skilled trades businesses effectively communicate with their employees through internal newsletters, intranet content, and employee recognition programs. Engaging and informing employees fosters a positive company culture and improves employee morale and retention.
Why Choose Haggertys & Co for Public Relations:
With our industry expertise, strategic approach, and commitment to delivering tangible results, Haggertys & Co is the trusted partner for construction, manufacturing, and skilled trades businesses seeking to enhance their brand reputation, increase visibility, and drive business growth through effective public relations strategies.
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